Qualitative Research

In our market research institute in Hamburg, Germany, we are offering the whole range of studio testing: We recruit participants, we conduct interviews, moderate discussions and take care of participating clients. Our experienced staff is working according to your wants and needs.

We are offering a high degree of flexibility. You will be supported by trained and motivated interviewers and contacters. Our moderators allow a methodological correct and high quality execution of your group dicussion or in-depth interview.

Our studio is located in the center of Hamburg. We have an excellent database, which allows us to provide our clients with their target group.

We are offering one-on-one interview places as well as modern rooms for group discussions. All rooms can be decorated according to your needs. All rooms have one-way mirrors and allow audio and video surveillance.

• Concept tests
• Price acceptance tests
• Advertisement testing
• Degustation tests
• Audio tests
• Sniff tests
• Image tests
• Product design test
• Brand and name tests

• Group Discussions / Focus Groups

  You will receive moderation and analysis out of one hand. The whole project is conducted by experienced project leaders. They all have the adequate degree of curiosity for target groups and markets. Through empathy they are able to obtain valuable insights for our clients.

• Explorative Interviews

  When conducting consumer interviews we reveal relevant views and attitudes, carefully distinguishing between what was said and what was meant.

• In-Home Interviews

  Sometimes the studio is not the appropriate place to obtain information. Therefore we are successfully conducting in-home interviews with the target group.

• Individual Solutions

  You would like to try something completely different. We are eager to discuss possibilities and limitations of innovative approaches with you.

• Wide range of media transfer technology:
  
  Flipcharts on wheels (with magnet boards, magnet tracks and board tracks for presentations), large-scale pin boards, beamer and screen, slide projector, notebooks, flat screen TV sets, DVD player, video recorder, tape deck and recorder, unlimited web access via network or wireless LAN, headsets for language selection
• Three large adjacent monitoring rooms equipped with large, partly floor-to-ceiling mirror walls. When holding a creative workshop the monitoring rooms can be curtained off
• Rooms for groups focussing on smokers
• For small groups the rooms can be modified into lounges
• For groups consisting of minors or kids the rooms can be designed and equipped suitably
• Prestigious and large rooms for presenting heavy electric appliance (e.g. flat screen TV sets, fridges, kitchen ware)
• Modern and fully equipped test kitchen for degustation studies
• Deep-freeze cabinet and fridge for ample product shipment available
• 15 notebooks to write the minutes, for WAPI / CAPI interviews, for presentations within a focus group and for direct input by test persons
• Colour printer
• Modern recording technology (HDD, DVD, audio or video technology)
• Cameras with zoom - online participation possible
• Technology for simultaneous interpreting
• Wireless radio headsets for language selection
• Recording technology for cell phone displays
• Fully furnished in modern USM Haller design

Contact us